The area around Siguniang had been a major tourism destination for at least ten years. Tourism development is set to pick up further since Siguniang had been designated as a UNESCO Heritage Site in 2006.
Shuangqiaoguo was the first gully to witness the influx of tourists. There was no entrance fee back then and the tourism development was welcome by the villagers as it provided them opportunities to cash in by:
· Providing mules and guiding services
· Selling food and souvenirs
· Offering accommodation within the gully
The villagers were still positive despite having to (now) pay for electricity, not allowed to harvest wood for fire and having their pastureland greatly restricted.